How well do you really know your customer?

Thursday 5th April 2012   |   posted by: Richard Maskery   |   comments: 0

We all think we know how our business is perceived in the marketplace, but even when you have regular communication with your clients you don’t always get a true picture of how your services are rated.

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No simple answers in the green debate

Tuesday 3rd May 2011   |   posted by: Richard Maskery   |   comments: 1

It may not be surprising to see companies promoting digital media playing the green card and deriding print as damaging to the environment. Print has a tangible end product whilst digital communications, it would seem, exist purely in the ether – images and ideas that are viewed on a screen but never materialise as waste. But it is not quite as simple as that. Print, like most industries,...

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Time to think globally

Wednesday 27th April 2011   |   posted by: Richard Maskery   |   comments: 0

For many small to medium sized manufacturing companies the export market is still relatively a leap into the unknown. But whether it is through new printed material or website upgrades Charles Design & Marketing can help businesses to bridge the gap and get their message to potential customers around the globe. The language barrier need not be a problem. Selecting just a few well-chosen words...

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Working though the recession

Monday 18th April 2011   |   posted by: Richard Maskery   |   comments: 0

My first comment must be “well, here we go again”.  It reminds me very much of that 1960’s song ‘All My Life’s a Circle’. We believe, if memory serves us right, we’ve lived and worked through three recessions, the first three being as painful as this one without doubt.  (This one is the hardest thus far.) However, the knowledge built up in the...

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Engineering & Manufacturing - Maintaining the Growth

Monday 11th April 2011   |   posted by: Richard Maskery   |   comments: 0

Despite a slow-down in March we should remain positive about the continued growth of the UK manufacturing sector. Companies are busy fulfilling orders and whilst reducing costs is very much an ongoing theme the fact remains that businesses must invest in marketing to maintain the impetus of incoming sales opportunities...

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